Published inBlueFire GroupHow Can YOU Help Small Businesses For Free?A few suggestions to consider that can have a big impact.Mar 31, 2021Mar 31, 2021
Published inBlueFire GroupDoes Your Brand Have Personality?Brand personality is widely seen as an effective tool in advertising.Mar 22, 2021Mar 22, 2021
Published inBlueFire GroupWhat’s In A Brand?Brands hold immense value for companies.Mar 20, 2021Mar 20, 2021
Published inBlueFire GroupEvidence-Based ManagementWhy Your Business Needs Research.Mar 16, 2021Mar 16, 2021
Published inBlueFire GroupDigital Transformation Assessment Framework (DTAF)Define, Innovate, Create, CollaborateMar 13, 2021Mar 13, 2021
Published inBlueFire GroupWhy Your Company Needs EmFluentOrganizational managers can transform their businesses with Talent Optimization tools offered by EmFluent.Mar 10, 2021Mar 10, 2021
Published inBlueFire GroupMeet Dr. Ryan A. Starzyk | Chief Executive OfficerWe had the good fortune of connecting with Dr. Ryan A. Starzyk and we’ve shared our conversation below.Mar 8, 2021Mar 8, 2021
Published inBlueFire GroupWhy Adobe Should Split Its StockWant to attract more retail investors?Sep 15, 2020Sep 15, 2020
Published inBlueFire GroupDo you know your customer?If not, you need an answer today.Sep 11, 2020Sep 11, 2020
Published inBlueFire GroupBusiness with a purpose: What’s yours?Are you promoting social good in your community? If not, you need to start.Sep 10, 2020Sep 10, 2020
![Brand personality is widely seen as an effective tool in advertising [1]. “Consumers care about the symbolic value and image evoked by a brand more than the material value of the product” [2]. Previous research reveals that brand history holds a link between brands and consumers, which goes beyond the repeat behaviors of purchase [2]. Information on the brand history significantly enhances a consumers’ perceived value, purchase intention, and brand attitude [2].](https://miro.medium.com/v2/resize:fill:160:106/1*-NWk20jT9GREv8ZGhK61vA.jpeg)
![Brand personality is widely seen as an effective tool in advertising [1]. “Consumers care about the symbolic value and image evoked by a brand more than the material value of the product” [2]. Previous research reveals that brand history holds a link between brands and consumers, which goes beyond the repeat behaviors of purchase [2]. Information on the brand history significantly enhances a consumers’ perceived value, purchase intention, and brand attitude [2].](https://miro.medium.com/v2/resize:fill:320:214/1*-NWk20jT9GREv8ZGhK61vA.jpeg)
![“According to brand consultancy Kantar Millward Brown, the value of the 100 most valuable global brands alone stood at $4.4 trillion in 2018” [1]. At the core of marketing and sales activities that can increase loyalty and customer awareness towards a company is the brand [2]. Market trends change with each generation making it important to understand customer behaviors of the respective cohort [3].](https://miro.medium.com/v2/resize:fill:160:106/1*IiP_CkwLofBbjb7XRw9eaw.jpeg)
![“According to brand consultancy Kantar Millward Brown, the value of the 100 most valuable global brands alone stood at $4.4 trillion in 2018” [1]. At the core of marketing and sales activities that can increase loyalty and customer awareness towards a company is the brand [2]. Market trends change with each generation making it important to understand customer behaviors of the respective cohort [3].](https://miro.medium.com/v2/resize:fill:320:214/1*IiP_CkwLofBbjb7XRw9eaw.jpeg)
